Today's Kickoff

What we're covering today.

1Learning more about your business

2The Customer Capital model

3Timeline & what we build for you

4Your marketing playbook

The Model

Customer Capital, explained.

For You

✦ Capital today, upfront, in full

✦ No debt. No equity.

✦ Guaranteed future spend

For Customers

✦ 20% more back in credits

✦ Credits to spend in-person

✦ Become a Regular

What it's NOT

Not crowdfunding

Not charity

Not an investment

Not a loan

It's a transaction between a business and the customers who love it — with a better deal for both sides.

How It Works

How buy-ins work.

Any amount. No minimum. No maximum.

$100

→ $120 back

$250

→ $300 back

$500

→ $600 back

The deal is always the same

Customers put money in. They get 20% more back in credits — to spend at your place. All buy-ins are final. Credits never expire.

Your Customers

Find your Regulars.

New customers

People who don't know you yet — given a real reason to come back for the first time.

Existing customers

People who already love you — with a better deal to keep showing up more often.

New + Existing = Your future Regulars

Membership

More than credits.

What membership means

Members get 20% more back in credits — plus surprises, early access, and gestures that make them feel known. Not just a customer. A Regular.

Benefits last one year from the date of buy-in.

We're with you on this

First, let's get you live. Once your buy-in closes, we'll work with you throughout the year to help you build the habit of showing up for your members.

Timeline

Your NuMarket timeline.

Now

Prep

Month
1

Live

Month
2

Capital Wired

Month
3

Credits Start

3–8
Months

Credits Disburse

Your Marketing Plan

We build your 30-day marketing plan.

Every touchpoint, every week — across email, text, social, and in-person.

Mon

Tue

Wed

Thu

Fri

Sat

Sun

1

Email blast

SMS launch

Print assets

2

3

Share w/ network

4

Train staff

5

IG Story + link

6

7

Table cards up

8

Email #2

SMS #2

9

10

IG Story

11

Staff check-in

12

13

Collab post

14

IG Story

15

Email #3

SMS #3

16

17

IG Story + link

18

Share w/ network

19

20

Collab post

21

Staff remind

22

Email #4

SMS #4

23

24

IG Story

25

26

Last chance story

27

Final SMS

28

In-store push

29

Closing email

Closing SMS

30

Buy-in closes

Email

SMS

Social

IG Story

In-Person

Staff

Collab

Strategy

Put your energy where it pays off.

+

In-Person

Plants the seed

+

Email + Text

Closes the buy-in

All three. Every week.

= More buy-ins

Why It Matters

Awareness vs. conversion.

CB

cornerstone_bakehouse

Reel · 48,200 views

•••

Cornerstone Bakehouse

Something big
is coming.

cornerstone_bakehouse Something big is happening — stay tuned

Buy-ins from this post

$1,000

C

Cornerstone Bakehouse

Text blast · 2,000 recipients

Mon, Apr 7 · 10:02 AM

C

Hey — Cornerstone Bakehouse is now live on NuMarket. Buy in today and get 20% more back in credits to spend here.

cornerstone.numarket.co

2,000

Delivered

34%

Click rate

680

Clicked

Buy-ins generated

$15,000

Quick Tip

A Reel might reach thousands and generate real excitement — but won't result in significant buy-ins without email and text reinforcement. Use all three channels, every week.

Sample Assets

What it looks like.

Here's a sample of what NuMarket builds for every buy-in.

Launch flyer

Mid-buy-in flyer

Closing flyer

Real flyers from Kri Kri Grill's buy-in — every business gets a full suite like this.

C

Cornerstone Bakehouse

Business text

Mon, Apr 7 · 10:02 AM

Hey — Cornerstone Bakehouse is live on NuMarket. Buy in today and get 20% more back in credits to spend here.

cornerstone.numarket.co

Delivered · 2,000 recipients

Week 3 follow-up

Last few days — still open to buy in at Cornerstone and get 20% more back. Don't miss it.

cornerstone.numarket.co

Delivered · 2,000 recipients

Highest-converting channel by far.

From: hello@cornerstonebakehouse.com

Subject: We're going live — you should be the first to know.

A deal just
for our Regulars

We're live on NuMarket — and you're the first to know.

Buy in today and get 20% more back in credits to spend here. Put $250 in, get $300 back — it's that simple.

Be a Regular →

You're getting this because you're a Regular. Reply anytime. — The Cornerstone team.

What's Next

Let's get you live.

From us

1

Confirm your go-live date and buy-in window.

2

Schedule your pre-launch call to review all assets.

3

Build everything. You approve. Then we go live.

From you

A

A few high-quality photos of your space and product.

B

Your logo file (SVG or high-res PNG).

C

Your brand color (or we'll work with what you have).

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